Flow Stocks

Flow Stocks

Flow Stocks

Flow Stocks

Ad traffic landing page for sellers searching “inventory sync software”

Ad traffic landing page for sellers searching “inventory sync software”

Ad traffic landing page for sellers searching “inventory sync software”

Ad traffic landing page for sellers searching “inventory sync software”

A Google Ads landing page for an app that keeps stock in sync across Shopify, Amazon, WooCommerce and other sales channels. Built from a single brief, for one job: turning a paid click from a multichannel seller into a 14-day free trial (no card).

A Google Ads landing page for an app that keeps stock in sync across Shopify, Amazon, WooCommerce and other sales channels. Built from a single brief, for one job: turning a paid click from a multichannel seller into a 14-day free trial (no card).

A Google Ads landing page for an app that keeps stock in sync across Shopify, Amazon, WooCommerce and other sales channels. Built from a single brief, for one job: turning a paid click from a multichannel seller into a 14-day free trial (no card).

A Google Ads landing page for an app that keeps stock in sync across Shopify, Amazon, WooCommerce and other sales channels. Built from a single brief, for one job: turning a paid click from a multichannel seller into a 14-day free trial (no card).

This page ran on real paid traffic. The results further down come from the live campaign, not from benchmarks.

This page ran on real paid traffic. The results further down come from the live campaign, not from benchmarks.

This page ran on real paid traffic. The results further down come from the live campaign, not from benchmarks.

CATEGORY

E-commerce inventory sync

CATEGORY

E-commerce inventory sync

GOAL

14-day free trial (no card)

GOAL

14-day free trial (no card)

TURNAROUND

1 week

TURNAROUND

1 week

BUILT IN

Framer

BUILT IN

Framer

In 30 seconds

The buyer

An online seller on Shopify, Amazon and other channels, searching “inventory sync software”.

The key decision

Lead with the pain and the fix in one line: “Keep every sales channel in sync. Stop overselling.”

The result

Visitor → free trial: [add real figure]

Flow Stocks landing page, full desktop screenshot

THE SEARCH

It starts with one search.

It starts with one search.

It starts with one search.

It starts with one search.

You paid real money for that click. What they see next decides whether it was worth it.

You paid real money for that click. What they see next decides whether it was worth it.

You paid real money for that click. What they see next decides whether it was worth it.

You paid real money for that click. What they see next decides whether it was worth it.

A seller on Shopify and Amazon types “inventory sync software”. They’re not browsing. Usually it’s right after refunding an order they couldn’t ship, because the same item sold on two channels at once. They’ve got three ads in front of them and maybe eight seconds of patience for each.

A seller on Shopify and Amazon types “inventory sync software”. They’re not browsing. Usually it’s right after refunding an order they couldn’t ship, because the same item sold on two channels at once. They’ve got three ads in front of them and maybe eight seconds of patience for each.

A seller on Shopify and Amazon types “inventory sync software”. They’re not browsing. Usually it’s right after refunding an order they couldn’t ship, because the same item sold on two channels at once. They’ve got three ads in front of them and maybe eight seconds of patience for each.

A seller on Shopify and Amazon types “inventory sync software”. They’re not browsing. Usually it’s right after refunding an order they couldn’t ship, because the same item sold on two channels at once. They’ve got three ads in front of them and maybe eight seconds of patience for each.

What they want to know in the first screen:

01

Will it stop overselling?

Will it stop overselling?

02

Will it work with my channels?

Will it work with my channels?

03

How long is setup?

How long is setup?

THE PAGE

The finished page

The finished page

The finished page

The finished page

Desktop and mobile, top to bottom. Most sellers will see the mobile version first, so it was designed first.

Desktop and mobile, top to bottom. Most sellers will see the mobile version first, so it was designed first.

Desktop and mobile, top to bottom. Most sellers will see the mobile version first, so it was designed first.

Desktop and mobile, top to bottom. Most sellers will see the mobile version first, so it was designed first.

flowstocks.com/inventory-sync

Flow Stocks landing page, full desktop screenshot

1

2

3

Flow Stocks landing page, full desktop screenshot

1

2

3

Flow Stocks landing page, full desktop screenshot

1

2

3

Flow Stocks landing page, full mobile screenshot

View the live page →

Pin 1 · Decision 1

Pain and fix in one line

Pin 2 · Decision 2

Price the cost of overselling

Pin 3 · Decision 3

Make setup the product

[add: where the quotes and ratings on the page come from]

[add: where the quotes and ratings on the page come from]

[add: where the quotes and ratings on the page come from]

THE PROBLEM

Where most pages in this category lose them

Where most pages in this category lose them

Where most pages in this category lose them

Where most pages in this category lose them

Most inventory software sites are built to explain the product to everyone. Paid traffic needs something narrower: a page that answers one search for one kind of buyer.

Most inventory software sites are built to explain the product to everyone. Paid traffic needs something narrower: a page that answers one search for one kind of buyer.

Most inventory software sites are built to explain the product to everyone. Paid traffic needs something narrower: a page that answers one search for one kind of buyer.

Most inventory software sites are built to explain the product to everyone. Paid traffic needs something narrower: a page that answers one search for one kind of buyer.

The usual leaks:

01

The ad says “inventory sync software” and the page opens with a broad platform pitch. The seller wonders if they clicked the wrong thing.

The ad says “inventory sync software” and the page opens with a broad platform pitch. The seller wonders if they clicked the wrong thing.

The ad says “inventory sync software” and the page opens with a broad platform pitch. The seller wonders if they clicked the wrong thing.

02

The page lists integrations and features instead of the outcome: no more oversold orders.

The page lists integrations and features instead of the outcome: no more oversold orders.

The page lists integrations and features instead of the outcome: no more oversold orders.

05

The objection that actually stops them, “Setting this up will take weeks and break my listings”, is answered on page four of the docs, if at all.

The objection that actually stops them, “Setting this up will take weeks and break my listings”, is answered on page four of the docs, if at all.

The objection that actually stops them, “Setting this up will take weeks and break my listings”, is answered on page four of the docs, if at all.

The objection that actually stops them, “Setting this up will take weeks and break my listings”, is answered on page four of the docs, if at all.

03

The nav offers twelve ways out and one way forward.

The nav offers twelve ways out and one way forward.

The nav offers twelve ways out and one way forward.

04

Proof is a logo wall of brands the seller has never heard of.

Proof is a logo wall of brands the seller has never heard of.

Proof is a logo wall of brands the seller has never heard of.

None of this is a traffic problem. It’s the page.

None of this is a traffic problem. It’s the page.

None of this is a traffic problem. It’s the page.

None of this is a traffic problem. It’s the page.

THE BRIEF

One brief. No calls.

One brief. No calls.

One brief. No calls.

One brief. No calls.

Everything I needed fit on one page: who the buyer is, what they searched, what action counts as a win, and what makes them hesitate. That’s the whole input. No discovery calls, no weekly syncs pulled from your roadmap.

Everything I needed fit on one page: who the buyer is, what they searched, what action counts as a win, and what makes them hesitate. That’s the whole input. No discovery calls, no weekly syncs pulled from your roadmap.

Everything I needed fit on one page: who the buyer is, what they searched, what action counts as a win, and what makes them hesitate. That’s the whole input. No discovery calls, no weekly syncs pulled from your roadmap.

Everything I needed fit on one page: who the buyer is, what they searched, what action counts as a win, and what makes them hesitate. That’s the whole input. No discovery calls, no weekly syncs pulled from your roadmap.

Product

An inventory app that keeps stock in sync across Shopify, Amazon, WooCommerce and other channels

Buyer

Online seller on two or more sales channels

Search term

“inventory sync software”

Conversion

14-day free trial (no card)

Biggest objection

“Setting this up will take weeks and break my listings”

THE DECISIONS

Five decisions, and why each one

Five decisions, and why each one

Five decisions, and why each one

Five decisions, and why each one

Every section on the page is there to answer something the seller is already thinking. Here’s the reasoning, so you can judge it, not just look at it.

Every section on the page is there to answer something the seller is already thinking. Here’s the reasoning, so you can judge it, not just look at it.

Every section on the page is there to answer something the seller is already thinking. Here’s the reasoning, so you can judge it, not just look at it.

Every section on the page is there to answer something the seller is already thinking. Here’s the reasoning, so you can judge it, not just look at it.

Decision 1

Pain and fix in one line

Pain and fix in one line

What the seller is thinking

“I keep refunding orders I can’t ship.”

WHAT I DID

“Keep every sales channel in sync. Stop overselling.”

WHY IT SHOULD WORK

It names the problem and the fix before the seller scrolls.

Decision 2

Price the cost of overselling

Price the cost of overselling

What the seller is thinking

“It’s just the odd refund.”

WHAT I DID

A problem section with three costs: refunds, marketplace penalties and hours of manual fixes

WHY IT SHOULD WORK

Amazon’s 2.5% cancel-rate limit turns an annoyance into a risk to the account.

Decision 3

Make setup the product

Make setup the product

What the seller is thinking

“This will take weeks.”

WHAT I DID

“Live in 10 minutes. No technical setup.” with three steps

WHY IT SHOULD WORK

Effort is the real objection, so the page answers it with a time.

Decision 4

Outcomes, not features

Outcomes, not features

What the seller is thinking

“Every tool says it syncs.”

WHAT I DID

Three feature cards, each ending in a result line

WHY IT SHOULD WORK

A number on every claim reads as proof, not marketing.

Decision 5

Answer doubts before the button

Answer doubts before the button

What the seller is thinking

“Will it mess up my listings?”

WHAT I DID

An FAQ on speed, setup, listings, bundles and what happens after the trial

WHY IT SHOULD WORK

The last objections get answered where the decision happens.

RESULTS

What happened after launch

What happened after launch

What happened after launch

What happened after launch

Numbers from the live campaign, compared with the page it replaced.

Numbers from the live campaign, compared with the page it replaced.

Numbers from the live campaign, compared with the page it replaced.

Numbers from the live campaign, compared with the page it replaced.

Metric

Before

After

Visitor → free trial

Visitor → free trial

[add real figure]

[add real figure]

[add real figure]

[add real figure]

Cost per trial

Cost per trial

[add real figure]

[add real figure]

[add real figure]

[add real figure]

Bounce rate

Bounce rate

[add real figure]

[add real figure]

[add real figure]

[add real figure]

Mobile load (LCP)

Mobile load (LCP)

[add real figure]

[add real figure]

[add real figure]

[add real figure]

What I’d test next

Problem section above vs. below the setup steps.

One variable, at least 1,000 sessions per variant, run until it’s called.

Figures from the client’s Google Ads and analytics.

WHAT THIS MEANS FOR YOU

If you sell inventory or e-commerce software

If you sell inventory or e-commerce software

If you sell inventory or e-commerce software

If you sell inventory or e-commerce software

You already know your product is better for a multichannel seller than the platform built for everyone. The question is whether your page shows it in the eight seconds after the click.

You already know your product is better for a multichannel seller than the platform built for everyone. The question is whether your page shows it in the eight seconds after the click.

You already know your product is better for a multichannel seller than the platform built for everyone. The question is whether your page shows it in the eight seconds after the click.

You already know your product is better for a multichannel seller than the platform built for everyone. The question is whether your page shows it in the eight seconds after the click.

If you’re running ads on “inventory sync software” or anything near it, the decisions above apply to your page almost as-is. The objections are the same, because the buyer is the same.

If you’re running ads on “inventory sync software” or anything near it, the decisions above apply to your page almost as-is. The objections are the same, because the buyer is the same.

If you’re running ads on “inventory sync software” or anything near it, the decisions above apply to your page almost as-is. The objections are the same, because the buyer is the same.

If you’re running ads on “inventory sync software” or anything near it, the decisions above apply to your page almost as-is. The objections are the same, because the buyer is the same.

Who built this · Kibriya Sabbir

5+

5+

years designing landing pages

350+

350+

projects delivered

6+

6+

marketing agencies worked with

Want this for your product?

Want this for your product?

Want this for your product?

Want this for your product?

Send me the brief: your product, your buyer, the search term you’re paying for. You’ll get a finished landing page in 48 hours. No calls, no meetings.

Send me the brief: your product, your buyer, the search term you’re paying for. You’ll get a finished landing page in 48 hours. No calls, no meetings.

Send your brief

See the live Flow Stocks page →

See pricing