PlumbFlow

PlumbFlow

PlumbFlow

PlumbFlow

Ad traffic landing page for contractors searching “plumbing scheduling software”

Ad traffic landing page for contractors searching “plumbing scheduling software”

Ad traffic landing page for contractors searching “plumbing scheduling software”

Ad traffic landing page for contractors searching “plumbing scheduling software”

A Google Ads landing page for one app for plumbing shops to schedule jobs, send quotes and take payment on site. Built from a single brief in 48 hours, for one job: turning a paid click from an owner of a 3–10 truck plumbing company into a free trial (email first).

A Google Ads landing page for one app for plumbing shops to schedule jobs, send quotes and take payment on site. Built from a single brief in 48 hours, for one job: turning a paid click from an owner of a 3–10 truck plumbing company into a free trial (email first).

A Google Ads landing page for one app for plumbing shops to schedule jobs, send quotes and take payment on site. Built from a single brief in 48 hours, for one job: turning a paid click from an owner of a 3–10 truck plumbing company into a free trial (email first).

A Google Ads landing page for one app for plumbing shops to schedule jobs, send quotes and take payment on site. Built from a single brief in 48 hours, for one job: turning a paid click from an owner of a 3–10 truck plumbing company into a free trial (email first).

This is a concept project. PlumbFlow is a fictional brand I built to show how I’d design for a real field service software category. No traffic has run through it yet, so you won’t see invented results here. You’ll see the decisions, and how I’d measure them.

This is a concept project. PlumbFlow is a fictional brand I built to show how I’d design for a real field service software category. No traffic has run through it yet, so you won’t see invented results here. You’ll see the decisions, and how I’d measure them.

This is a concept project. PlumbFlow is a fictional brand I built to show how I’d design for a real field service software category. No traffic has run through it yet, so you won’t see invented results here. You’ll see the decisions, and how I’d measure them.

CATEGORY

Plumbing field service & payments

CATEGORY

Plumbing field service & payments

GOAL

Free trial (email first)

GOAL

Free trial (email first)

TURNAROUND

48 hours

TURNAROUND

48 hours

BUILT IN

Framer

BUILT IN

Framer

In 30 seconds

The buyer

The owner of a 3–10 truck plumbing company, searching “plumbing scheduling software”.

The key decision

Promise both pains in two lines: “Dispatch Faster. Get Paid Sooner.”

What I’d measure

Visitor → free trial in the first 30 days, held to the 11.8% top-quartile benchmark for no-card trials.

PlumbFlow landing page, full desktop screenshot

THE SEARCH

It starts with one search.

It starts with one search.

It starts with one search.

It starts with one search.

You paid real money for that click. What they see next decides whether it was worth it.

You paid real money for that click. What they see next decides whether it was worth it.

You paid real money for that click. What they see next decides whether it was worth it.

You paid real money for that click. What they see next decides whether it was worth it.

The owner of a 3–10 truck plumbing company types “plumbing scheduling software”. They’re not browsing. Usually it’s at the kitchen table, chasing unpaid invoices from last week’s water heater jobs. They’ve got three ads in front of them and maybe eight seconds of patience for each.

The owner of a 3–10 truck plumbing company types “plumbing scheduling software”. They’re not browsing. Usually it’s at the kitchen table, chasing unpaid invoices from last week’s water heater jobs. They’ve got three ads in front of them and maybe eight seconds of patience for each.

The owner of a 3–10 truck plumbing company types “plumbing scheduling software”. They’re not browsing. Usually it’s at the kitchen table, chasing unpaid invoices from last week’s water heater jobs. They’ve got three ads in front of them and maybe eight seconds of patience for each.

The owner of a 3–10 truck plumbing company types “plumbing scheduling software”. They’re not browsing. Usually it’s at the kitchen table, chasing unpaid invoices from last week’s water heater jobs. They’ve got three ads in front of them and maybe eight seconds of patience for each.

What they want to know in the first screen:

01

Does it cover the whole job, schedule to payment?

Does it cover the whole job, schedule to payment?

02

Will my techs use it?

Will my techs use it?

03

Does it sync with QuickBooks?

Does it sync with QuickBooks?

THE PAGE

The finished page

The finished page

The finished page

The finished page

Desktop and mobile, top to bottom. Most owners of 3–10 truck plumbing companies will see the mobile version first, so it was designed first.

Desktop and mobile, top to bottom. Most owners of 3–10 truck plumbing companies will see the mobile version first, so it was designed first.

Desktop and mobile, top to bottom. Most owners of 3–10 truck plumbing companies will see the mobile version first, so it was designed first.

Desktop and mobile, top to bottom. Most owners of 3–10 truck plumbing companies will see the mobile version first, so it was designed first.

plumbflow.com/plumbing-scheduling-software

PlumbFlow landing page, full desktop screenshot

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PlumbFlow landing page, full desktop screenshot

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PlumbFlow landing page, full desktop screenshot

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PlumbFlow landing page, full mobile screenshot

View the live page →

Pin 1 · Decision 1

Promise both pains in two lines

Pin 2 · Decision 2

Show the whole loop in one glance

Pin 3 · Decision 3

Capture email in the hero

Ratings and quotes on this concept are placeholders written to show where your real proof would go. On a client page, they’re your customers’ words, or they’re not there.

Ratings and quotes on this concept are placeholders written to show where your real proof would go. On a client page, they’re your customers’ words, or they’re not there.

Ratings and quotes on this concept are placeholders written to show where your real proof would go. On a client page, they’re your customers’ words, or they’re not there.

THE PROBLEM

Where most pages in this category lose them

Where most pages in this category lose them

Where most pages in this category lose them

Where most pages in this category lose them

Most plumbing field service & payments sites are built to explain the product to everyone. Paid traffic needs something narrower: a page that answers one search for one kind of buyer.

Most plumbing field service & payments sites are built to explain the product to everyone. Paid traffic needs something narrower: a page that answers one search for one kind of buyer.

Most plumbing field service & payments sites are built to explain the product to everyone. Paid traffic needs something narrower: a page that answers one search for one kind of buyer.

Most plumbing field service & payments sites are built to explain the product to everyone. Paid traffic needs something narrower: a page that answers one search for one kind of buyer.

The usual leaks:

01

The ad says “plumbing scheduling software” and the page opens with a broad platform pitch. The contractor wonders if they clicked the wrong thing.

The ad says “plumbing scheduling software” and the page opens with a broad platform pitch. The contractor wonders if they clicked the wrong thing.

The ad says “plumbing scheduling software” and the page opens with a broad platform pitch. The contractor wonders if they clicked the wrong thing.

02

Scheduling, quoting and billing are pitched as separate products, so the one-app story gets lost.

Scheduling, quoting and billing are pitched as separate products, so the one-app story gets lost.

Scheduling, quoting and billing are pitched as separate products, so the one-app story gets lost.

05

The objection that actually stops them, “Moving my customers and QuickBooks over will be a mess”, is answered on page four of the docs, if at all.

The objection that actually stops them, “Moving my customers and QuickBooks over will be a mess”, is answered on page four of the docs, if at all.

The objection that actually stops them, “Moving my customers and QuickBooks over will be a mess”, is answered on page four of the docs, if at all.

The objection that actually stops them, “Moving my customers and QuickBooks over will be a mess”, is answered on page four of the docs, if at all.

03

The nav offers twelve ways out and one way forward.

The nav offers twelve ways out and one way forward.

The nav offers twelve ways out and one way forward.

04

Proof is a logo wall of companies the contractor has never heard of.

Proof is a logo wall of companies the contractor has never heard of.

Proof is a logo wall of companies the contractor has never heard of.

None of this is a traffic problem. It’s the page.

None of this is a traffic problem. It’s the page.

None of this is a traffic problem. It’s the page.

None of this is a traffic problem. It’s the page.

THE BRIEF

One brief. No calls.

One brief. No calls.

One brief. No calls.

One brief. No calls.

Everything I needed fit on one page: who the buyer is, what they searched, what action counts as a win, and what makes them hesitate. That’s the whole input. No discovery calls, no weekly syncs pulled from your roadmap.

Everything I needed fit on one page: who the buyer is, what they searched, what action counts as a win, and what makes them hesitate. That’s the whole input. No discovery calls, no weekly syncs pulled from your roadmap.

Everything I needed fit on one page: who the buyer is, what they searched, what action counts as a win, and what makes them hesitate. That’s the whole input. No discovery calls, no weekly syncs pulled from your roadmap.

Everything I needed fit on one page: who the buyer is, what they searched, what action counts as a win, and what makes them hesitate. That’s the whole input. No discovery calls, no weekly syncs pulled from your roadmap.

Product

One app for plumbing shops to schedule jobs, send quotes and take payment on site

Buyer

Owner of a 3–10 truck plumbing company

Search term

“plumbing scheduling software”

Conversion

Free trial (email first)

Biggest objection

“Moving my customers and QuickBooks over will be a mess”

THE DECISIONS

Five decisions, and why each one

Five decisions, and why each one

Five decisions, and why each one

Five decisions, and why each one

Every section on the page is there to answer something the contractor is already thinking. Here’s the reasoning, so you can judge it, not just look at it.

Every section on the page is there to answer something the contractor is already thinking. Here’s the reasoning, so you can judge it, not just look at it.

Every section on the page is there to answer something the contractor is already thinking. Here’s the reasoning, so you can judge it, not just look at it.

Every section on the page is there to answer something the contractor is already thinking. Here’s the reasoning, so you can judge it, not just look at it.

Decision 1

Promise both pains in two lines

Promise both pains in two lines

What the contractor is thinking

“I need my schedule fixed and my cash in.”

WHAT I DID

“Dispatch Faster. Get Paid Sooner.”

WHY IT SHOULD WORK

Two short lines, the two problems the owner actually has.

Decision 2

Show the whole loop in one glance

Show the whole loop in one glance

What the contractor is thinking

“Is this just scheduling?”

WHAT I DID

A plumber on his phone with “Job assigned” and “Payment received +$480” cards beside the dashboard

WHY IT SHOULD WORK

Schedule to paid, seen in one frame, before any feature list.

Decision 3

Capture email in the hero

Capture email in the hero

What the contractor is thinking

“I’ll look later.”

WHAT I DID

Email field + Start My Free Trial in the first screen

WHY IT SHOULD WORK

The fewest fields, at the moment of highest intent.

Decision 4

Show features working, not listed

Show features working, not listed

What the contractor is thinking

“Every app says it has GPS.”

WHAT I DID

Bento of six features, each with a small live UI: live van ETAs, a sent SMS reminder, an invoice synced to QuickBooks

WHY IT SHOULD WORK

Concrete screens read as real; bullet lists read as marketing.

Decision 5

Make onboarding feel small

Make onboarding feel small

What the contractor is thinking

“Moving everything over will be a mess.”

WHAT I DID

Three steps: sign up in under 60 seconds, import data same day, dispatch a job day one

WHY IT SHOULD WORK

Breaks the migration fear into three steps with a time on each.

WHAT TO MEASURE

How I’d know it’s working

How I’d know it’s working

How I’d know it’s working

How I’d know it’s working

No traffic has run through this page, so there are no results to show. Here’s what I’d measure in the first 30 days of a real launch, and the bar I’d hold it to.

No traffic has run through this page, so there are no results to show. Here’s what I’d measure in the first 30 days of a real launch, and the bar I’d hold it to.

No traffic has run through this page, so there are no results to show. Here’s what I’d measure in the first 30 days of a real launch, and the bar I’d hold it to.

No traffic has run through this page, so there are no results to show. Here’s what I’d measure in the first 30 days of a real launch, and the bar I’d hold it to.

Metric

Benchmark

Target to test

Visitor → free trial (email first)

Visitor → free trial (email first)

No-card trial pages: 7.2% median, 11.8% top quartile

No-card trial pages: 7.2% median, 11.8% top quartile

Top quartile

Top quartile

Mobile load (LCP)

Mobile load (LCP)

Under 2.5s (Core Web Vitals)

Under 2.5s (Core Web Vitals)

Under 1.5s

Under 1.5s

Hero scroll-past rate

Hero scroll-past rate

Set from week-one data

Set from week-one data

Lower than your current page

Lower than your current page

Email field completion

Email field completion

Email-only forms: 13.4% median

Email-only forms: 13.4% median

Top quartile

Top quartile

Then the first A/B test

Plumber-on-phone photo vs. dashboard-only hero.

One variable, at least 1,000 sessions per variant, run until it’s called.

Benchmarks: trial rates from SaaS Hero; email-only form rate is Unbounce data cited by SaaS Hero.

WHAT THIS MEANS FOR YOU

If you sell plumbing field service & payments software

If you sell plumbing field service & payments software

If you sell plumbing field service & payments software

If you sell plumbing field service & payments software

You already know your product is better for an owner of a 3–10 truck plumbing company than the platform built for everyone. The question is whether your page shows it in the eight seconds after the click.

You already know your product is better for an owner of a 3–10 truck plumbing company than the platform built for everyone. The question is whether your page shows it in the eight seconds after the click.

You already know your product is better for an owner of a 3–10 truck plumbing company than the platform built for everyone. The question is whether your page shows it in the eight seconds after the click.

You already know your product is better for an owner of a 3–10 truck plumbing company than the platform built for everyone. The question is whether your page shows it in the eight seconds after the click.

If you’re running ads on “plumbing scheduling software” or anything near it, the decisions above apply to your page almost as-is. The objections are the same, because the buyer is the same.

If you’re running ads on “plumbing scheduling software” or anything near it, the decisions above apply to your page almost as-is. The objections are the same, because the buyer is the same.

If you’re running ads on “plumbing scheduling software” or anything near it, the decisions above apply to your page almost as-is. The objections are the same, because the buyer is the same.

If you’re running ads on “plumbing scheduling software” or anything near it, the decisions above apply to your page almost as-is. The objections are the same, because the buyer is the same.

Who built this · Kibriya Sabbir

5+

5+

years designing landing pages

350+

350+

projects delivered

6+

6+

marketing agencies worked with

Want this for your product?

Want this for your product?

Want this for your product?

Want this for your product?

Send me the brief: your product, your buyer, the search term you’re paying for. You’ll get a finished landing page in 48 hours. No calls, no meetings.

Send me the brief: your product, your buyer, the search term you’re paying for. You’ll get a finished landing page in 48 hours. No calls, no meetings.

Send your brief

See the live PlumbFlow page →

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